Way back in (a much warmer!) May, you may remember the Go London finals took place in City Hall. After NHS London sent out an open call for bright ideas to make London a more active City, we invited designers, developers and other people good with bringing ideas to life to work with the Go London finalists to develop theit ideas.
After a day of packed project development and Dragon’s Den style pitching, our top judging panel of experts from across the fields of health, innovation, marketing and design announced Danielle Ramsey’s Go 10,000 as the winning idea.
The Winner’s Journey
“Winning the Go London Social Innovation Competition with Go 10,000 has been an incredible experience, I truly feel we are on the verge of creating a project that has the potential to be a key player in the Health Legacy in London and I am extremely excited and passionate about making it a reality.”
Danielle, Founder of Go 10,000
Go 10,000 is all about getting people in the workplace walking, enabling people to get that little bit more active in their daily routine. Over the last few months we’ve followed Danielle’s journey as her idea has worked through our prize pack – with consultancy from Deloitte, service design from thinkpublic, logo creation from M&C Saatchi and in the very near future a project blog up and running with help from Precedent. Danielle and the Go 10,000 working group at NHS London are now preparing to pilot the project in a few months time. It’s going to be exciting to see it come to life!
As well as exploring new ways to get London active, the nice people at Evans Cycles offered three lucky Londoners the chance to ditch their Oyster Cards for bikes. Our winners Jo, Dan and Nicola have kept us up to date on how cycling to work has helped improve their lifestyles and seeing London in a completely new way.
We’re pleased to say that all three still cycle daily. Here Dan tells us how the scheme changed her routine and relationship with the City:
Over the last few months we’ve been tracking and reporting all the big news around getting more active in the City. It’s certainly been busy – with Boris bikes, cycle superhighways and the Countdown to the London2012. We’ve also kept a close eye on the other Go London finalists – we were particularly pleased to announce the launch of Splashpath as an iPhone app.
As we come to the end of this part of the Go London campaign, we’re looking forward to watching Go 10,000 come to life with the help of NHS London, as well as build on all that we’ve learnt from the experience (blog post coming very soon!). Be sure to keep checking the Go London blog, as we’re delighted to announce that NHS London will take the healm next month, and will continue to use the web and social media channels to promote and find out about new ideas and campaigns that are helping London get moving.
Many thanks to all the supporters of the Go London Social Innovation Competition - you’ve been great!
An extra special thanks goes to: