The Future Transport Zone (FTZ) is an ambitious programme launched by the West of England Combined Authority (WECA) to trial innovative green transport solutions. The programme aims to reduce our dependence on carbon-heavy transport like cars, increase accessibility for public transport and improve the lives of residents in the area.
Recognising that providing easy and accessible services that connect people and businesses to opportunities was essential. To help with this, we supported the programme in building its user-centred design, research and agile capabilities and the development of a customer vision.
Together we defined a purpose for our work of making transport more human-centred and sustainable to improve outcomes for people and place. To achieve this, we delivered a mixture of outputs and capability building across three core areas:
vision & outcomes: basics of design thinking, defining a customer vision and outcomes for the programme
user research: building an understanding of the role of user research and trialling this within the programme
ways of working: examining how design mature projects operate and the activities the FTZ programme can do to build greater design maturity
Vision and outcomes
We spent time supporting the FTZ team to think about what good transport should look and feel like in the climate era. This provided the starting point for evaluating how effective their services are currently in meeting the needs of people in the West of England.
Together we defined a vision that focused on a service that connects people and businesses to opportunities while giving them the information they need to make informed and sustainable choices.