For many people, watching a film is an enriching experience. Films are entertaining but also thought-provoking, spurring conversation, deepening human connection and uniting actions. The British Film Institute is a charity uniquely positioned to support people to make the most of film. And to continue to support the film industry and connect people to engaging film, they wanted to redesign their digital presence.
For the last year, we’ve been working alongside the BFI Digital team to redesign the core digital service, bfi.org.uk. This has been as much about changing how BFI users experience and engage with the digital product as changing how BFI deliver digital services.
We’ve supported BFI with the redesign and decluttering of information, through navigating layers of previous content and design complexity. Putting a firm emphasis on end-to-end service delivery across the website, as well as looking at long-term technical sustainability and capability building, we’ve supported the team to focus everything around the new digital mission of creating world-class services that inspire and enable people to do more with film.