Last week, Ben kicked off our climate week notes, setting out our intention to openly share what we’re doing and learning as a company as we explore what it means to be an organisation in the climate era. The Service Design team has begun defining what responding to a climate and ecological emergency means for our practice.
On projects, we’re responsible for the service vision. Where do we want a service to be, what are the needs we want to design for and why? And while the circular economy has received a lot of attention recently, its focus remains on products, even though we live in an economy where 71% of the UK GDP is made by services. What does it mean, then, to design services in a climate emergency?
It’s a team effort
To make sure we prioritised this incredibly important work to evolve our practice, I decided that every other Service Design team meeting would be dedicated to this topic. Within the team, Stef, Joseph and Maia volunteered to lead these sessions.
We started by asking ourselves:
How can we use design experiences that limit the impact on our environment and contribute to how we restore and regenerate the places where people live?
Emily helped us realise that ‘green services’ are not enough. We need to aim to design regenerative ones.