This year we’ve celebrated FutureGov turning 10.
At the end of 2017, we faced the creative challenge of how to represent and celebrate our tenth birthday through our FutureGov branding. FutureGov 10 (FG10) was a great opportunity to revisit our brand assets as we started to plan events, communications and merchandise for 2018.
After 10 years, our brand identity has become recognisable and well known across the public sector. Our visual assets are a key part of how we spread the word about our work, making sure we’re seen and represented at events. And importantly, it makes us visible when working inside organisations across the public sector (our core work).
At the start of 2018, we launched a full brand identity refresh, built on FutureGov’s existing identity and assets. Over the course of the year, the work has proven a great success. So, as we reach our eleventh birthday in 2019, it’s a great chance to look back and celebrate the work produced by our creative team throughout the year.
I’ve had the privilege of art directing and providing direction for this work, but full credit for the creative development and visual design work belongs to Chris Evans and Jas Soh from our design team. They did an outstanding job of developing concepts and producing final brand assets in under three weeks (alongside an existing schedule of busy project work).
Brand mark, fireworks, colours and typography
The creative brief was to focus on celebration. With this in mind, we had to continue to be bold, while introducing fun, celebratory elements.
The FutureGov ‘FG’ brand mark has been used extensively over the past few years, so we made the decision to update this to an FG10 brandmark.